Black Friday: should it be considered as another sales peak by payment solutions?

Cyril Blondel
Posted on 15 November 2018 by Cyril Blondel
Reading Time: 2 minutes

When facing Black Friday, online merchants need a bulletproof payment solution. After many Black Fridays dealt with its top clients, Dalenys proved its ability to adjust processing capacity while maintaining integrity of the technical platform.

Payment Managers are key in this period, as they benefit from the platform’s reliability and are close to the merchants. Providing business expertise and guiding merchants through technical challenges, they have a central part in optimizing the payment performance.

One of the French leading merchant in multimedia and home appliances, will offer this year again aggressive sales. As in 2017, this strategy aims at generating additional 30% turnover in this period of the year. The Payment Manager in charge has anticipated optimization, well before the long-awaited day:

"When the merchant chose Dalenys, we directly implemented solutions tailored to its business intensity. As we improved the conversion tunnel, we also made sure it was able to process a large number of transactions per second.”

As merchants deploy ambitious plans on this sales peak, payment partners cannot disappoint them. Being prepared for much more every day of the year is the most effective way to be ready for Black Friday. We need to support online merchants with high daily collection volume, but also players with high business volatility. For instance sales peaks experienced by travel e-traders are multiple and recurring throughout the year. Our solution is designed to address the challenges of Black Friday as those of the other highlights likewise. This is possible thanks to the reliability of our platform, with no outage was observed since 2016.

Our reporting tools also offer online merchants to follow their business in real time and in complete transparency. Beyond transactions details, KPIs adjust with the payment flow, such as acceptance rate, 3D Secure triggering rate, and average basket. Customer Service is also able to initiate refunds directly from Dalenys Dashboard, when needed.

Discover how Dalenys Payment Managers guide merchants through sales peaks!


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