The Ecole du Ski Français and French Mountain Trip choose Dalenys to accelerate the development of their marketplace

Cyril Blondel
Posted on 06 January 2022 by Cyril Blondel
Reading Time: 4 minutes

Dalenys has been chosen by ESF for its marketplace transaction solution and for its expertise in the tourism sector. ESF’s marketplace is set to mark a new turning point with Dalenys. poised for the 2021-22 winter season with Dalenys 

Created by the National Union of French Ski Instructors (SNMSF) over 75 years ago, the ESF ski school is among the forerunners to have branched into the online sale of ski lessons in 2000 and more recently into the marketplace in 2018. The objective was to put together a unified package of services to assist holidaymakers in organising their mountain stay. And so was created the marketplace in 2018, offering a resort-specific direct booking platform with a dynamic shopping cart comprised of accommodation, ski lessons, lift passes, equipment hire, transport and activities.

Dalenys has been chosen by ESF to support it through a new stage in the growth of its marketplace. This new partnership comes at a key moment: after two seasons affected by the health crisis, the entire sector has prepared for the intense resurgence of activity this winter with the reopening of the ski lifts. Through this collaboration, ESF wishes to extend its service provision a step further by offering mountain enthusiasts a more seamless, flexible customer journey.

“Dalenys’ expertise in the tourism sector, alongside its particularly well-suited range of payment methods, align perfectly with the ambition of ESF and French Mountain Trip to offer the most seamless customer journey, meeting the current needs of visitors. For example, we are integrating instalment payment provided by Oney and Chèques-Vacances Connect. And we are working jointly with Dalenys and Banque Populaire Auvergne Rhône Alpes on the rapid integration of other payment methods such as bank transfers or even payment in situ with payment flow breakdown.” explains Jérémie Noyrey, Deputy CEO of SNMSF, in charge of French Mountain Trip.

Payments, the key to marketplace development

The marketplace is based on the payment transaction system created by the fintech Dalenys. The payment solution, a Natixis subsidiary, is used for payment acceptance, acquisition, account keeping and fund allocation.

“We are delighted to be the trusted partner of this iconic French platform. The performance of our third-party payment transaction solution based on full-API technology positions Dalenys as a key player in the marketplace ecosystem!” Ludovic Houri, CEO of Dalenys.

The payment solution provides a strong support framework for the continuing development of the innovative platform.

The marketplace commits to its core values of fairness, sustainability and transparency by bringing together all mountain stakeholders. Its goal – far from adding yet another distributor to cannibalise the customer relationship – is to provide a shared platform for the benefit of mountain stakeholders.

To help support a successful launch, Dalenys has introduced an automated, digital registration process for private rental providers, a key element in the appeal of individual ski resorts. It has also integrated the payment in instalments offered by Oney, another subsidiary of Groupe BPCE.

ESF is also adding innovation with its white-label marketing solution. Resorts are invited to make use of this white-label solution free of charge in order to promote the offers of their own merchants. The Dalenys solution allows the marketplace to carefully distribute the platform’s commissions between all stakeholders.

The French Mountain Trip platform is also assured the benefit of Dalenys’ wide expertise in e-commerce: fighting fraud, improving payment performance and PSD2 compliance. The 2021-22 season is looking extremely promising!

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