Payplug and Driffle: optimising payments for video game marketplaces

In the gaming world, where online transactions sit at the heart of the user experience, choosing a high-performance payment solution has become a strategic lever. Against this backdrop, Payplug has partnered with Driffle, a global marketplace specialising in the sale of digital video game keys, to deliver a payment experience that is smooth, fast, and secure.

Driven by exponential growth, the global video games market is evolving within an increasingly competitive ecosystem. In this fast-moving environment, payment performance has emerged as a critical factor for competitiveness — a challenge Driffle identified early on and embedded at the core of its strategy.

The Driffle marketplace: a strategic player in digital gaming

What is Driffle?

Driffle is a global digital goods marketplace specialising in video game keys, DLCs, and gift cards. Operating in a highly competitive landscape alongside players such as G2A, Eneba, and Steam, the platform offers:

• activation keys for PC games (Steam, Epic Games, etc.),
• gift cards for multiple platforms,
• gaming service subscriptions,
• special offers and mystery boxes.

The specific challenges of video game marketplaces

A high-risk environment

Video game marketplaces face several major challenges:

• High fraud exposure: the digital gaming sector is a prime target for fraudsters;
• International transactions: a global customer base requiring market-specific optimisation;
• Demand for frictionless journeys: gamers expect fast, seamless checkout experiences;
• Regulatory compliance: meeting requirements such as PSD2 while preserving user experience.

Payplug’s expertise driving Driffle’s payment performance

A tailored solution for gaming marketplaces

The partnership between Payplug and Driffle is built on four core pillars, each designed to address the specific needs of video game marketplaces.

1. Privileged issuer expertise

As a member of Groupe BPCE (France’s second-largest banking group), Payplug benefits from a unique position:

• direct access to Western Europe’s leading Visa issuer,
• deep knowledge of French and European issuer practices,
• a refined understanding of transaction acceptance criteria.

2. Optimised regulatory compliance

Payplug adopts a regulatory-oriented approach, enabling Driffle to:

• remain fully compliant with PSD2 / PSD3 requirements,
• meet the criteria defined by the OSMP (Observatory for the Security of Payment Means),
• benefit from optimal transaction scoring,
• avoid performance losses caused by non-compliant setups.

3. Maximised performance on the Cartes Bancaires (CB) scheme

France has its own domestic card scheme — the CB scheme — which accounts for 85% of card transactions in the country. As the leading CB acquirer, Payplug enables Driffle to benefit from:

• optimised frictionless journeys through the Safe’R by CB programme,
• an acceptance rate above the market average,
• up to 95% of frictionless requests approved by French banks (excluding Groupe BPCE) for transactions under €250.

4. A personalised approach to scheme optimisation

Payplug’s expertise allows Driffle to benefit from:

• a tailor-made scheme optimisation strategy (CB, Visa, Mastercard),
• recommendations adapted to the specificities of the French and European markets,
• continuous improvement in acceptance rate and fraud management,
• reduced basket abandonment linked to payment issues (notably through SCA optimisation).

Payment optimisation strategies for gaming players

Best practices for video game marketplaces

The Payplug–Driffle partnership highlights several best practices for gaming marketplaces:

1. Prioritise local acquirers to maximise performance in each market;
2. Optimise frictionless flows to reduce basket abandonment;
3. Deploy a multi-scheme strategy tailored to each country;
4. Rely on the expertise of a specialised payment service provider (PSP) like Payplug to access dedicated optimisation programmes.

Conclusion: a strategic partnership to capture the gaming market

The partnership between Payplug and Driffle perfectly illustrates how a well-adapted payment solution can become a genuine growth lever for a video game marketplace. By leveraging Payplug’s banking expertise and in-depth knowledge of payment schemes, Driffle can deliver its users a smooth, secure purchasing experience.

In a sector as competitive as digital content marketplaces, payment performance is a decisive competitive advantage. This partnership also paves the way for Payplug to strengthen its presence within the gaming ecosystem — a fast-growing, strategic market.

Are you a gaming marketplace or platform looking to optimise your payment performance? Contact our experts to discover how Payplug can help you maximise your acceptance rate and streamline your users’ payment experience.