How La Maison de l'Astronomie boosts its turnover with PayLater

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On the baskets payed with PayLater
Of online transaction with PayLater

La Maison de l'Astronomie

The company La Maison de l'Astronomie was created in 1900 by Mr Devaux, who was a spectacle maker. It then sold photographic equipment, before specialising in astronomy and nature observation in the 1960s.

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Didier Favre has been President of La Maison de l'Astronomie since 2013. He installed the PayPlug payment module on PrestaShop in 2016: "we were immediately seduced by the flexibility of this solution" he explains. He particularly appreciates the ability to refund his customers in a few clicks, and to transfer his PayPlug balance to his bank account within 24 hours.

When he learned that PayPlug was going to launch the guaranteed split-payment, he jumped at the chance, as his competitors were already offering this payment facility. This is how La Maison de l'Astronomie website became one of the PayLater beta testers!

Following the activation of the functionality, its e-commerce turnover rose sharply: "over the year, we went from 870,000 to 1.3 million euros" recalls Didier. Although it was not the only factor, PayLater enabled them to get more traffic and increase the average basket on the website from 280 to 500 euros.

"As the payment is guaranteed, we don't have to deal with fraud and non-payment, which are taken care of by Oney" explains Didier. Today, PayLater represents 20% of the site's sales!

According to Didier, the strenght of PayPlug also lies in its support. "Moreover, we have a young and dynamic French company working for us!

With PayPlug, we have an excellent follow-up.

Didier Favre
Didier Favre

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